Copywrite or Copyright or Copy Right

When people asked me what I do, I used to tell them that I’m a B2B copywriter.

” Oh,” they’d say,”you’re an attorney who copyrights books, music, movies and things to protect the author’s rights. Right?”

“Well, no,” I’d say. And I’d tell them that I write marketing material for businesses.  Things like white papers, direct mail packages and web pages,

“But what about the ‘copy’?” Then I’d have to explain to them that ‘copy’ is another name for text or content – the squiggly black stuff in the newspaper and books and that surrounds the pretty pictures in ads.

Peter Bowerman, author of the “Well-fed Writer” series of books (Copy) coined a phrase that is a good alternative to B2B copywriter – Freelance Commercial Writer (FLCW).

I someties use that but mostly I tell people that I write marketing material for businesses.

That seems to keep them happy.  They understand that and you can see or at least feel that they are thinking that I’ve sold my soul.  Their problem, not mine.

What do you call yourself?

What do you have on your business card?

What does your website call you?


To Blog or not to Blog – that is the question

That’s the question that I kept asking for years.  I had no idea how a blog worked – how effective it could or could not be. Whether it was better than a news letter or not. Whether it would consume my entire day or not.  And naturally I made no attempt to find out by doing the one thing that would answer these questions – try one.

So that’s what I’m doing now -trying one.  Since I’m a copywriter – at least part-time planning to go full time as soon as this blog makes me rich and famous – I’ll be going on about copywriting stuff.  Dangerous ground,  considering the hordes of copywriters out there.  But nothing ventured – nothing gained.

Expect to hear from me about once a week to start with and possibly more often or less often depending on how this works out,  But don’t hold you breath.  I certainly am not holding mine.

Til next time.

Warmest Regards

Tom, the engineer who can write