Many of you have dogs or other animals. They must be fed regularly.
When you go to the store to buy your animal food you don’t buy what you like to eat. You buy what it wants to eat. Makes sense? Right?
Why then, when you write copy for your clients do you shy away from certain approaches because you don’t like them? Continue reading
Do engineers have a sense of humor?
Of course they do. If they didn’t, they would not be working for what they are paid. It’s a dark sense of humor like this joke a senior engineer told me when I was a junior engineer at Westinghouse. Continue reading
You read the articles in your trade magazine and e-zine and note the names of the authors and ask yourself the following question. Are these people the experts in the area covered by the article? Continue reading