Good copywriters can persuade or dissuade with a minimum number of short simple words and short paragraphs. This does not mean short copy. It means copy that is just long enough to do what the copywriter wants to do. This may be to sell you something or persuade you to contribute to some worthy cause. Continue reading
A question that’s often asked is: How long should my sentences be?
A lot depends on what type of material you are writing. Continue reading