How About an “About You” Page on Your Site

Your website is the window to your company for your existing or prospective clients.  Unless they stumbled upon it when surfing the web, prospective clients come for a specific reason.

They have a problem that they need help in solving.  Your firm may have been recommended to them or they may have found you by Googling their problem. In either case they don’t care about you, your company history, the number of offices you have or what you have done for other clients. They are motivated by the What’s In It For Me (WIIFM) factor.  Can you solve my problem? Continue reading

What’s in Your B2B Toolkit?

The following materials will give you a head start on creating copy that sells to Engineers, Architects, Programmers and Other Technical People. These materials are not necessarily the best and certainly not the only ones in this copywriting arena but I have found them to be very useful.  Maybe you will too. Continue reading