How Many Copywriters Does it Take to Sell a Car?

You’re probably thinking, “What on earth is he talking about?”

Copywriters don’t sell cars. Car sales men sell cars.

Yes, car sales men ultimately sell the car to the customer. But how does the car go from being a chunk of iron ore, yards of fabric, gallons of paint, piles of electronic components, rubber tires, etc. to being a car? Continue reading