We all want our posts to go viral. That’s the holy grail. To get your stuff to all corners of the webosphere. But are there things that you don’t want to go viral? Yes. Continue reading
You’re probably thinking, “What on earth is he talking about?”
Copywriters don’t sell cars. Car sales men sell cars.
Yes, car sales men ultimately sell the car to the customer. But how does the car go from being a chunk of iron ore, yards of fabric, gallons of paint, piles of electronic components, rubber tires, etc. to being a car? Continue reading