The following materials will give you a head start on creating copy that sells to Engineers, Architects, Programmers and Other Technical People. These materials are not necessarily the best and certainly not the only ones in this copywriting arena but I have found them to be very useful. Maybe you will too.
“The Buyer Sphere Project – How businesses buy from businesses in the digital marketplace,” by Gord Hotchkiss CEO Enquiro
Turns common myths about marketing to engineers on their heads
“Influence – Science and Practice,” by Robert B. Cialdini, Pearson Education, Inc.
“The Business-to-Business Marketing Handbook,” by Bob Bly, Center for Technical Communication
“Marketing With Content – Using Free Information to Sell Business-to-Business Products and Services to Engineers, Programmers and Other Techies,” by Bob Bly, Center for Technical Communication
“Content Marketing for Engineers,” by Achinta Mitra, April 23, 2012 Industrial Marketing Today Blog
“Why Do Engineers Hate Marketing?” by Aidan Montague, Online Sales Manager Blog
“What Engineers Really Want: Selling and Serving Customers’ engineers is Different from Purchasing.” Anonymous – No Source
“How to Schmooze Propellerheads,” Geoffrey James, Money Watch, May 25, 2007
“Engineers Can Make the Best Salespeople,” DFW TechBiz, July 2001
“Six Things I Know For Sure About Marketing to Engineers,” by Bob Bly
“Smart Marketing for Engineers,” by Rebecca Geter & Wendy Covey trewmarketing.com/smartmarketing/, 2013
“10 Essential B2B Copywriting Tips,” by Brad Shorr, Marketing 9/26/2012