As a Marketing Professional you have a tough job, don’t you? You’re expected to produce leads for your company’s sales people. Not an easy job anytime but particularly difficult in today’s business environment. Your boss and the sales force look to you to grow the business and increase its profitability. So, you’re under a lot of pressure to deliver new business leads.
Like all of us marketing people, you probably use a variety of business-to-business (B2B) marketing materials including cold calling scripts, direct mail, hard copy print and web content. Maybe you write this material in addition to all of the other things your boss expects you to do. Or, you have a B2B copywriter in house or at an agency do it for you. If you have others do it, you need to find someone you believe can do it as well as you. That’s not easy. But, if it goes out under your name, shouldn’t it be the best reflection of you? Of course, it should. You need a good BtoB writer to make you look good to your boss and colleagues and make your life easier.
And, the last thing you need is to have to bring your copywriter up to speed on how your industry and its products work. You need a copywriter who can hit the ground running and create quality copy with minimum supervision. Someone who can make your life easier – not more difficult. Someone who can do the job on budget and schedule. Someone who is easy to work with. But you don’t want to spend a lot of time looking for this writer or let your costs get out of control.
You can control your costs by having a good B2B copywriter on call who works (i.e. gets paid) only when needed. And, your boss will think you’re smart to outsource keep costs down while getting the business building marketing materials needed to fatten the bottom line.
So, you can see a B2B freelancer on your side will make your life easier.
Try it. You’ll like it