Eat, Drink and Be Irish

It’s that time of year again.  St. Patrick’s Day, March 17,  is rapidly approaching. So, check your wardrobe.  The wearing of the Green is mandatory for any real Irish person or those who are issued a temporary pass for the day.  Wearing orange is a shooting offense. So, if all you have in your closet is orange, better hide under your bed until after March 17. Continue reading

Circuit Training for Your Marketing to Keep Your Business In Shape

You go to the gym to get and keep your body in shape because you know it’s good for your health and life expectancy.

You don’t simply use one machine every time you go.  That would only tone one part of your body and do nothing fro the rest of your body.  So, you might have great biceps but very weak legs and poor balance. No, you do circuit training or a variation of it.

So, why would you only use one or two marketing methods to keep your business healthy and help it grow? What methods can you use? Continue reading

Half the money I spend on advertising is wasted but I don’t know which half

John Wannamaker, father of the department store, said this many years ago. It’s still true today if you’re using traditional advertising methods such as TV, magazines, newspapers, etc.

Most of the advertising in these media is image or branding.  Which is fine if you want a great image for your brand but not much use if you want people to buy it and make you some money. Think of all those comic TV ads that have you rolling on the floor .  Do you even remember what the company was selling?  More important, did you ever buy anything as a result of those ads? Continue reading