You’re probably thinking,”What’s he saying? My English teacher taught me how to write and my corporate boss critiques my business writing to improve it.”
It’s true, your English teacher did teach you how to write but not how to write marketing copy. And your corporate boss wants what you write to follow corporate editorial and content guidelines neither of which were designed to help you be a copywriter. Continue reading
So you want to be a B2B copywriter? Great. There are a number of things you need to understand to make that dream come through: You must:
1. Like writing. Continue reading
We all know people who have a great deal of knowledge about a particular field. They dominate any discussion in that area. They talk a great show but they don’t walk the talk. They have the knowledge but are not using it. They’re just dreamers. Not doers. Continue reading
It’s that time of year again. St. Patrick’s Day, March 17, is rapidly approaching. So, check your wardrobe. The wearing of the Green is mandatory for any real Irish person or those who are issued a temporary pass for the day. Wearing orange is a shooting offense. So, if all you have in your closet is orange, better hide under your bed until after March 17. Continue reading
You go to the gym to get and keep your body in shape because you know it’s good for your health and life expectancy.
You don’t simply use one machine every time you go. That would only tone one part of your body and do nothing fro the rest of your body. So, you might have great biceps but very weak legs and poor balance. No, you do circuit training or a variation of it.
So, why would you only use one or two marketing methods to keep your business healthy and help it grow? What methods can you use? Continue reading
All year you’ve probably been bombarding your clients and potential clients with e-mails telling them how your particular expertise will earn them a lot of cash and make their life easier. While this may be true, your clients need a break. They’d like to get something. Continue reading
If you haven’t read Dan Kennedy”s book, “No B.S. Direct Marketing – Direct Marketing for Non-Direct Marketing Businesses,” you probably should. It goes right to the heart of the marketing problems experienced by small and medium sized businesses. Continue reading
We all want our posts to go viral. That’s the holy grail. To get your stuff to all corners of the webosphere. But are there things that you don’t want to go viral? Yes. Continue reading
You’re probably thinking, “What on earth is he talking about?”
Copywriters don’t sell cars. Car sales men sell cars.
Yes, car sales men ultimately sell the car to the customer. But how does the car go from being a chunk of iron ore, yards of fabric, gallons of paint, piles of electronic components, rubber tires, etc. to being a car? Continue reading
We’re constantly reminded that “Content is King.” But what is content?
Is what I’m writing now content? It might be to some and not to others.
Some people will think,”what is this crap? I know all about this and a lot more than this guy.” Continue reading