Your website is the window to your company for your existing or prospective clients. Unless they stumbled upon it when surfing the web, prospective clients come for a specific reason.
They have a problem that they need help in solving. Your firm may have been recommended to them or they may have found you by Googling their problem. In either case they don’t care about you, your company history, the number of offices you have or what you have done for other clients. They are motivated by the What’s In It For Me (WIIFM) factor. Can you solve my problem? Continue reading